AI search visibility, measured
Know whether AI
recommends your brand.
Buyers now ask ChatGPT, Perplexity and Gemini who to use. Salience measures how often you are named and recommended against your competitors, across every major AI engine, then tells you what to fix and proves it moved.
Tracked across
category visibility · 95% confidence 28 to 41%
Recommended action
Publish a comparison page for “best option for X”, where AI names Competitor A and cites a source you are absent from.
Most tools stop at a score. Salience closes the loop.
Measuring your AI visibility is the easy part. The value is knowing what to do about it, and watching the number move.
Diagnose
See where AI leaves you out, which competitors it names instead, and the sources it cites to back them up.
Prescribe
Every report closes with one to three ranked actions, each tied to the gap it closes and the specific source to earn.
Prove
The next report shows what moved: which actions were taken, and how your visibility has trended since.
What it measures
Visibility
How often AI names you in non-branded, buyer-intent answers across your category.
Share of voice
Your share of brand mentions against the competitors you track.
Recommendation
How often AI names you as the explicit top pick, not just a passing mention.
Accuracy of Voice
Catches AI stating your facts wrong: fees, licensing, compliance, coverage.
Sources and citations
The web sources AI trusts in your category, and the best places to earn a mention.
Every engine, weekly
ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, scored and trended.
Every mention is verified against the actual answer text, never inferred. Results are reported as a trend over time, not a single-week claim, because AI answers are volatile by nature.